How K-pop band BTS generates billions of dollars for South Korea

10:51 AM ET Mon, 15 July 2019

Meet BTS, a seven member South Korean boy band from Seoul. The band has sold millions of albums and is one of the most-watched artists on YouTube. Not to mention their stadium shows around the globe have quickly sold out. Should BTS maintain their popularity, they could generate $37 billion in economic value for South Korea over the next 10 years.